Defining the target group

In addition to the entertainment  electronics, marketing is the world's second fastest-growing business. It is especially interesting that 70% of people working in the marketing segment do not know what marketing is. It is almost a trend of today that everyone is competent in everything, so that specialization has disappeared. Marketing is not equal to the PR or sales tasks, functions.

Real marketing is not a simple  advertisement. Real marketing is to catch the attention of your well-defined target    group. If you just put advertisements into some magazines it is the same as hunting blindly. If you stay at the border of the forest where you want to hunt, and you shoot with eyes closed into the trees maybe you will hit an animal. But the chance you hit is very small...

The PR is not about press releases! It is the same case in marketing as it is in PR. If your promotion, campaign does not create, generate reactions then you throw your money out of the window. RULE: The main task of the PR is to generate reaction! Today the companies measure the PR values by Kilograms... The PR companies fill up 5-10 folders with press releases and advertisements... Who cares about the results? Who cares about the revenues? Only YOU!!!! When you have started a co-operation  with  a PR company you wanted more incoming money, not more costs for yourself... If we see the results from this point, from your owner point of view, then you can ask whether the 10 folders you received have given any results for you? No.

The number one task of marketing is defining the target group and the  building of confidence. The target group is the minority who is interested in your offer and who interest you as well. Naturally you can have more target groups as well.

Trust is particularly important in the case  of  marketing, we call this credibility. This can help to measure, that if we say something how our target group will agree on it and receive it. Trust must be earned!

If you already have a target group who trusts you, you can gain a significant advantage during every marketing campaign.

But it is not enough to just define your target group, because without marketing you will loose your target group. This is the tricky part...
Marketing generates people who are interested in your product or solution. (And the sales people will close the deal.)

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