Lists

One of the biggest value in a company is its clients, partners.



A well structured company needs at least two different types of lists:

1., List of the existing clients

2., List of the potential clients, customers



With these lists you can reach potential customers, and you can generate income in various economic situations. The most important is that you need to have a daily list of your clients and a four-five times bigger list of your possible, potential customers. This is database marketing (with existing clients and potential customers).



With a proper database marketing list you can easily reduce your marketing costs. Just think about how much does it cost to reach 10.000 people with a newspaper advertisement? Now compare it with a simple e-mail campaign. Millions versus zero.



However many companies make the same mistake when they push immediately their offers onto their possible clients, customers. With this kind of aggressive steps you just scare off all possible clients, customers and you will eventually lose them.



The most important factor in the database marketing is to build up your trust. Give them weekly or monthly advices, practices, education and useful information. You need to reach their attention and later you can easily catch their interest. When the time comes and they would like to buy a product like yours, they will remember you and you will have a huge business advantage because of your already built up trust.



Of course later you can offer special promotions or products but never in the initial rounds. If you have well secured your trust with your potential clients, customers they will be 70% more open to accept your special offer. With this you can create promotions and you can generate incomes in any business or economic situation.

The Creating Business Value book is available in International distribution.
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Official website: http://www.creatingbusinessvalue.com