Positioning

The history of positioning goes back to the 1970s, it is possible to find a lot of ways since then how it has been used. But what does the word "positioning" mean? I try to demonstrate it to you with a few questions:

1., Who was the first man on the Moon?
Ok. Maybe it is easy, but who was the second? Do you know? No?! No  problem, let's go forward...

2., Who was the first person who flew over the Atlantic Ocean?
Let me help you: Charles Lindbergh. And who was the second? Do you know? No?! No problem, let's go forward...

3., What is the highest mountain in the World?
Mount Everest. And the second one? Etc...

I hope you understand now the real meaning of positioning. People usually remember only the best, the first One. If you want to be successful in your PR, you have to place your product or  solution to the first place in the mind of your target group.

If your product is not in the first place, you will loose a big potential market.

Never focus on the money, because the real power lies in the value, which is represented by your products or solutions. If you have learned to create value, then you still have further tasks since you need to sell your products or solutions.

If your PR is successful, then you have created value for your target group, that is you have well-positioned your product or solution. The next task for marketing is to look for your potential buyers, customers, who want your products, services. The sales performs the closing process, it makes it possible for your customers to buy from You.

The PR, marketing and sales functions should never be mixed up. Although one does not exist without the other, it is necessary to separate them and to know which is responsible for what, what is the end result we expect from each of them.

People want a product that has had a good PR, so it's easy to find out its potential circle of customers, the sales is just one simple step after this. Many companies, businesses commit an error that they only focus on the sales, while it carries out the least work within the work process. The actual work begins in the reverse way.

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