One of the greatest marketing method, which is undoubtedly the most effective marketing is the so-called recommendation or reference marketing.
Acquiring a new customer, client in all cases is a matter of trust. The customer who buys does it because he is confident that the product serves his interests and it makes his life easier, or it fulfills his desire. The point is that the purchase is always a matter of trust.
The high-quality products have in itself PR value, but it has to be made known to the outside world. The most effective marketing method for this is if we ask for so-called recommendations from our existing partners, clients. A product or service recommended by a client in all cases supports trust, however you should not forget that there are countless recommendations.
The goal is nothing more than to achieve, that our current customers offer our products, being consciously messengers of our business.
We must be conscious in the communications and we have to reach that our customers recommend our products, so that we can build a new communication line with the contact network of our clients.
The only effective method of this is if we build our marketing model in three dimensions. If we pay attention to our partners' needs and gain their trust, then the win-win-win business situation will be developed.
So it is easy to see that the root of the most successful reference marketing is the communication, conversation, continuous keeping in touch. It is important that it is no longer the product that matters but the man himself, his values. We will see that connection is equal to bond, which is equal to several more recommendations. If we pay attention to our partners, this process will be very much an automatic one and we will have a completely new "sales" team.
Its strength is unbelievable when a person recommends a product or service who understands us and whom we trust. 90% of these recommendations end with buying.
The world has changed radically over the years. In the past the world was in the hands of those who could offer a good product. Now-days the world is in the hands of those who have the right clients, customers, even if they have no products or services at all. The biggest value in business is the client, the customer.
In today's world the secret to successful business lies in the appropriate human relations, connections.
The Creating Business Value book is available in International distribution.
Amazon.com: http://amzn.com/1447870670
Official website: http://www.creatingbusinessvalue.com
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